5 Reasons You Need Responsive WordPress Web Design
If you don’t have a responsive WordPress website, now’s the time to act. Mobile usage has continued to grow close to 56% in the past year. Desktop usage is still a big player, but as every year passes, it seems like phones and tablets are becoming the norm.
That begs the question, are you willing to potentially drive away more than 50% of your website visitors?
We’re assuming the answer is no, and luckily, switching to a responsive WordPress web design is quite painless.
Now you might be asking yourself a few questions right now. We’re here to answer the common ones:
Is My WordPress Website Mobile Responsive?
The most effective test is to go through is the Google’s Mobile Friendly Test. Paste in your site’s URL, then wait for Google to tell you if the site is okay.
What’s the Difference Between a Mobile Site and a Responsive Website?
Both of these terms sound similar, right? You can even throw mobile apps into the mix to make it more confusing.
Yet, in today’s mobile climate, the best solution is the mobile responsive website (over a mobile site or a mobile app).
Let’s break down the main differences and advantages:
Mobile Responsive Site – This means that your current website dynamically changes the way it appears depending on the device being used. So, you only need one website designed, then it snaps into place and readjusts items like images and paragraphs to make the content look better on smaller devices.
Your mobile responsive website appears perfect on a desktop computer, then the user switches to her phone. Guess what? The logo adjusts, and so does the rest of the website, delivering clear images and bigger fonts. This method is less confusing than a separate mobile site and it’s typically less expensive.
A Mobile Site – Before responsiveness came into the equation, companies were scrambling to keep up with the mobile age. This meant that developers would create a regular website (for desktops and laptops) along with a separate mobile site. When a mobile device is detected, the regular website instantly redirects to the mobile website. It’s not a bad setup, but it requires the site owner to manage two separate sites, it can hurt your SEO, and most designers charge extra for that additional design.
A Mobile App – Mobile apps are most effectively used as an extension of your website. So, it shouldn’t be a complete duplicate of what’s seen on your responsive site. For instance, Chipotle serves up digital coupons on its mobile app. Most airlines have mobile apps for downloading scannable tickets, a feature that’s not available through a regular website.
5 Reasons to Have Responsive WordPress Web Design
Besides the fact that a responsive site is easier to manage than a mobile site, here are some reasons you should seriously consider a change:
1. Rank Better in Search Engines
This is the top reason for switching to a mobile responsive website. Google states that websites with excellent mobile interfaces see improvements in desktop search results. Google also penalizes those with bad mobile experiences.
2. Google Has Moved to Mobile-first Indexing
Mobile-first indexing means that Google wants to deliver search results that make sense for the majority of its users. That means mobile sites take priority of desktop versions. So, if you have a beautiful mobile site that correlates to your desktop site, you shouldn’t have any problems.
However, having a junky mobile site can cause your rankings to go down. In fact, Google states that having no mobile site is better than a poorly designed one, since Google only indexes the desktop version if a mobile option isn’t available.
3. It Provides a Better User Experience
Although we all want to improve our search rankings, the whole point of mobile design is to make customers happy. Google also wants your visitors to be happy. That’s why it now indexes mobile sites first.
When a visitors lands on your website through a mobile device, they need large buttons, large text, and images that are in frame. Otherwise they have to fight through an experience of zooming in and squinting their eyes.
4. Responsive WordPress Web Design Adapts to Different Device Sizes
Google believes we live in a multi-screen world, where all devices serve purposes for varying functions. Furthermore, the search engine states that smartphones are the backbone of our daily media use. Luckily, a mobile responsive web design caters to all devices, not just desktops or phones. It doesn’t matter the size of the device, since responsiveness takes care of the formatting.
5. Increase Sales and Social Media Engagement
Because of the better user experience and higher search results, your site is bound to improve sales by embracing the mobile world. Not only that, but social users are known for browsing on mobile devices. A responsive website with social links allows people to jump right from your website to your social media pages.
Now’s the Time to Switch to Mobile
As you can see, having a mobile responsive WordPress web design is extremely important to the success of your business. Not only does a mobile design cater to the future (younger customers) but older folks are shopping, browsing, and reading on mobile devices as well.
If they have to zoom in on their phone or tablet and squint their eyes to see an image, or text block, that’s a prime candidate for leaving your website without converting.
Once again, if you’re confused about mobile responsiveness and would like to check if your site passes the test, go to the Google’s Mobile Friendly Test Page to find out.
Finally, Johnny Flash Productions is a creative studio offering website design and support, brand strategy and digital marketing services. We can help you build a responsive web design, and ensure your site is ranked on Google. Get a free quote now.
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Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
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My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
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I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
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This process was so much easier than I expected. John listened carefully to what I was expecting to accomplish with our website and kept me focused on our objectives.
We are now able to register preschool students online (especially important during COVID). Parents are very happy that now they have the option to pay by credit card. I would highly recommend this company!
Excellent WordPress Web Designer, we are so lucky to have them design our website we were very satisfied with the results!
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We used Johnny Flash Productions to help us recreate our website and to make it more visually appealing and more current. Working with them was very pleasant and easy. They really listened to what we were looking for and worked within that framework.
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Johnny Flash did a great job on our new Wellesley Hills Congregational Church website. Delivered on time and on budget. They helped us shape good content as well.
We were so satisfied we had them redo our Wellesley Nursery School in the Hills website also.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
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Johnny Flash redesigned both our church website and our preschool website to align with our new branding, helped us switch web hosts and met some tight timelines as well. John and his team are always professional, have fresh ideas and are quick to respond to questions.
They also worked us to revamp both websites within our set budget while still providing a quality web design and custom look. If I could give them ten stars, I would!
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The experience of building home remodeling company’s website was nothing short of excellent! John and his team are extremely professional, responsive, and efficient at what they do. Their process is clear and they stick to it every step of the way. The weekly production meetings were very helpful and kept the project moving forward at record speed!
My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
It has been such a pleasure working with John and Nicole to develop our WordPress website. The team is very professional and worked closely with us during the entire process. We couldn't be happier with the result, we love our new website.
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Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
When we all get a little too busy, sometimes we forget to say a heartfelt "Thank You"! I am so grateful that God led us to partner with you. I know good things will come from our hard work done together in His name. The website is terrific. Pure and simple.
Thanks for your expertise, guidance and always friendly attitude.
We found Johnny Flash Productions to be professional and a pleasure to work with. Their industry knowledge and creative approaches were incredibly helpful.
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I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
Johnny Flash Productions and their team were aces to work with. Their process was simple, and project schedule was on target.
More importantly, their Storybrand mindset opened us up to a whole new world for our website presence, business development and even our own client communication.
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The Johnny Flash team is incredibly skilled, attentive and patient. We are very happy with our new WordPress website!
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We have a fabulous website thanks to their excellent process.
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We are truly grateful for our time working with John and his team. They were able to manage a full redesign within a relatively tight timeline and delivered an impressive site that also worked well through mobile devices as well.
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It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
I’m sure I can speak for all of us on the committee when saying that we’d heartily recommend Johnny Flash to any church or organization in need of a skilled, knowledgeable, easy-to-work with design company.
We've worked with John and his team for several years on multiple projects. They deliver great work on time, on budget and with solid ongoing support. We highly recommend Johnny Flash Productions!
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
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Efficient, effective and professional - Johnny Flash Productions did an awesome job of rebranding and migrating our WordPress website. We launched last week and there is positive feedback all around for the sleek, new, mobile friendly look.
I recommend Johnny Flash Productions because they respond promptly and with honesty when requesting their services, they are very professional and I am a satisfied client!
They fulfilled my expectations with the website and branding project. It has already been a success and helped us reach our goals for our business. Thanks Johnny Flash Productions.
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
We chose Johnny Flash Productions because I knew the person, John Falke. Relationships are important. Knowing character is important and relevant to business decisions. Knowing whether a person/business will stick by their word is important along with can they perform.
A company that can perform is good, but if they do not stick by their word, skill means nothing. You produced a great product, worked with us, gave a fair price and kept us on task.
