5 Ways Blogging Can Grow Your Business

When it comes to marketing your business, there is no shortage of marketing strategies. But blogging remains one of the easiest and most effective marketing strategies, no matter what kind of business you have. If you want to grow your business, blogging is a great way to increase your influence and build your authority.

Blogging refers to the process of writing and publishing content on your website’s blog. Blog (short for weblog) features articles (blog posts) which are usually presented as a list of entries in reverse chronological order.

Blogging started out as a form of personal online journaling but over the years, it has grown in popularity. Nowadays, you can find blogs on almost any topic. What’s more businesses are using blogging as an effective way to raise their brand awareness and promote their services and products.

In this post, we’ll explain the benefits of blogging for your business and walk you through the steps of getting started with a blog.

1. Content is King

We’ve said it before, but it’s true. The more helpful you are, the more popular you are. Blogging is an excellent way to share valuable and helpful information with your website visitors. This in turns builds your authority and positions you as the expert in your industry.

In addition to that, blogging keeps your site fresh since you’re publishing new content on a regular basis. This brings us to the next point — SEO.

2. Helps with SEO rankings

If you want to rank higher in Google, blogging is a great strategy. It gives you plenty of opportunities to add relevant keywords to blog posts and increases your chances of ranking higher for those terms.

Blogging helps people find you in search engines so you don’t have to rely on paid ads, especially if your marketing budget doesn’t allow it.

Another benefit of blogging and its effects on the SEO is that once you start ranking higher in search engines, you’ll notice an increase in your website traffic. As a result, you’ll be able to attract new customers.

3. Build Your Authority

As mentioned earlier, blogging allows you to build your authority. Much like writing a book helps your authority, blogging regularly can have a similar effect. You can create more credibility with clients and become known as the go-to expert in your industry.

In other words, blogging helps you build trust in your brand with potential clients and establishes your thought leadership. As you’re working on establishing yourself as the authority, you’re also working on building the Know, Like, and Trust (KLT) factor with your audience which makes them more likely to buy from you than from your competitors.

4. Keep Customers Engaged

Blogging is an excellent way to keep your customers engaged with your brand. It provides fresh content for your email newsletters and social media. Simply publish your blog post and then repurpose it for your other marketing channels.

This allows you to stay in regular contact with your audience and always have something new to tell, show, and educate them with.

5. Highlight Your Products or Services

Lastly, blogging is an excellent way to highlight your products or services. Through blog posts, you can show how your product or service works. You can also take them behind the scenes and talk about what goes into making your product or how your process looks.

What’s more, you can even include call to actions in your blog posts that take your readers directly to the product or service page you’re promoting.

How to Get Started?

So now that you know what blogging is and how it can benefit and grow your business, let’s talk about creating a blogging strategy your audience will love.

1. Come Up With Topics

The first step should be to brainstorm a few topics your audience would be interested in. Those topics should also be related to your products or services. A few ideas include:

• Common terms they should know
• How-to tutorials
• Resource or list posts
• Different ways to use your product

2. Create An Outline

Once you’ve brainstormed a few ideas, pick one and create an outline. A simple bullet point list of the points you want to cover along with a few subheading ideas is all you need to ensure you’re staying on topic.

3. Write The Article

After you’ve created the outline, it’s time to write the article. Tools like Grammarly and Hemingway App are useful during this stage as they can help ensure your article is grammatically correct and free of any typos. See our tips for writing SEO optimized content.

If you’re not feeling confident in your writing skills, you can also hire a writer to do it. Don’t forget to proofread and edit your article afterwards.

4. Optimize article for SEO

The last step is to optimize your article for SEO. This includes adding relevant keywords in the article title and URL as well as using them naturally throughout your blog post. A plugin like Yoast SEO can help you check your article and ensure it’s optimized for search engines.

One final thing to keep in mind is that if you’re just getting started, write the first few articles and then schedule them to be published. Then, pick a blogging interval you can maintain and commit to publishing blog posts regularly.

Need help?

Need help setting up a blog, writing regular content or optimizing it for SEO? If you’re ready to build your authority and grow your business, contact us today and we’ll schedule a time to discuss your blogging needs.