Making Your Social Media & Website Work Together – Integration Strategies
Your website is one of the best marketing assets you have but it’s not the only part of a solid marketing strategy. Social media is another important part of it as it gives potential customers and clients more ways to engage with your brand.
In other words, your social media accounts are an extension of your brand. You can direct your social media audience to your website. You can also connect your existing website visitors to your social media accounts so they can stay up to date with your company.
In this post, we’ll share several different ways to integrate your social media and your website and make them work together.
Social Media Feed On Your Website
One of the easiest ways to integrate social media with your website is to display live feeds from your social media accounts on your website. For example, you can easily include a feed containing your Facebook posts, Instagram feed, or even your tweets.
A plugin like Smash Balloon makes it easy to add those feeds to your website so it’s worth checking out. Keep in mind that it’s best to avoid putting those feeds on your homepage because they can affect your site’s load time.
You can add them to your blog’s sidebar or display them on your About page to give your visitors a taste of what you share on social media and invite them to follow you.
Social Media Share Buttons On Blog Posts, Resources, Products, And Sermons
Make it easy for your readers and visitors to share your content. The easiest way to do this is to add social media share buttons to your website. You don’t have to add them to every page on your site. Simply add them to shareable pieces of content such as your blog posts, products, or videos.
You can use a plugin like Social Media Share Buttons to add social share buttons without any coding on your part. Most of these plugins will even let you specify which pages you want to display the share buttons on as well as style them to match your website.
It’s worth mentioning that some page builder plugins also have modules for adding social media share buttons so you might not need an extra plugin for this.
Include Social Media Icons In Footer Of Website And Email Newsletters
While getting traffic to your website is important, remember that not everybody will be ready to buy on their first visit.
Give your website visitors a chance to connect with you outside of your website. You can do this by including your social media icons in the footer of your website and your email newsletters. You can find such an example on this very website:
This makes it easy for them to stay updated on the content you share and it also keeps you top of mind so when they’re ready to buy, they’ll be more likely to choose you.
Make Sure Your Social Profiles Are Filled Out Completely
Another way to integrate your social media with your website is to include your website address in your social media profile. This makes it easy for your followers to click through to your website and check out what you have to offer.
You can link straight to your homepage. Or, you can create a special landing page for your social media profiles where you highlight your most important offers or a special free gift that encourages them to join your email list.
Highlight Your Website Content On Social Media
Be sure to highlight content from your website on social media. You can use tools like Loomly for scheduling or MissingLettr for generating content based on blog posts. This will do two things for your business:
- It gives you content to share on your profiles
- Generates more traffic to your website which can lead to more inquiries and sales
Beyond your blog posts, you can also share case studies or examples from your portfolio, as well as any special deals or promotions you have going on. You can also share parts of your company history or spotlight your team members.
Boost Social Campaigns With Email Blasts
By now, you probably know the importance of your email list. One thing that you can do is promote your social campaigns with email blasts. If you shared a particularly important message on your social media profiles, you can invite your subscribers to go read, share, and comment on the post.
This is a good way to give your social campaign an extra dose of engagement and help the algorithm show it to more people.
Make Sure Your Website Is Mobile-Friendly
A lot of people coming from social media will be on a smartphone. In fact, according to Statista, mobile devices account for 54.4% of all internet traffic. As such, you need to make sure that your website is easy to use and optimized for mobile devices.
This includes:
- Make sure that your website layout adapts to the smaller screen size without users having to zoom in or scroll
- Check form fields and buttons to ensure they’re big enough to be easily clicked on smaller screens
- Ensure correct keyboard gets triggered when a user goes to fill in individual form fields
- Check that images are responsive and display properly on smaller screens
Use Google Analytics
Our last tip is to use Google Analytics on your website. This will allow you to see where your website traffic is coming from, including social media.
Thanks to this information, you can see which social media platform brings you the most visitors and which one brings you the least. Armed with this information, you start to get a picture of which social media you should continue using and which ones aren’t worth your time.
What’s Next?
Need help integrating your social media and your website? Get in touch with us today so we can discuss your plans and vision and find the best solution for your business.
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