Why Delaying Your Website
Redesign is Costing You Money
Your website is the front door to your business. It’s the first impression customers have of your company, so when you take too long to invest in a website redesign and it looks dated, it’s not SEO optimized, it’s loading quickly, or otherwise missing the mark, you stand to lose business. That’s just a plain and simple fact.
Although web design can be an investment upfront, it can quickly pay for itself as you start to see an increase in traffic and in conversions. In fact, failing to go through with a website redesign can actually cost you money over the long term. Significantly so. That’s why today, we’re detailing the different things that may make you want to invest in a website redesign as well as discussing why going ahead and investing in these upgrades as soon as possible is such a good idea.
Poor SEO Rankings = Lower Website Traffic
One of the most important elements of website design is SEO optimization. Without a website that’s optimized for search engines, your website may never see the light of day. That’s because website visitors can’t find your website if it doesn’t show up in a search engine’s results. Investing in website design that prioritizes SEO optimization can help you rank higher in search engine results without having to invest additional funds into marketing and advertising.
Slow Loading Website = Losing Visitors
Another website design factor to consider is website loading time. If your website takes too long to load, it could have a negative impact on those that visit your site. That is, you could see an increased bounce rate if your site is loading too slowly. Not only is website loading time an important factor in website design, but it’s also a key component of website usability. With website visitors expecting a website to load within two seconds, a website design that prioritizes website speed is essential.
A slower website could mean website visitors leave your website without taking any action. Investing in website design that prioritizes website speed can help ensure people stick around to complete your CTA.
Not Optimized for Mobile = Not Good Experience
Did you know that website visitors are five times more likely to abandon a website if it isn’t optimized for mobile devices? Mobile website optimization and responsive design are essential for sites built in the modern era. A website that looks great on a desktop computer but awful on a mobile device will surely turn those to attempt to access your content via a smartphone or tablet away. And you don’t want that, especially since nearly 59% of all website traffic now comes from mobile devices as of Q2 in 2022.
You need a website redesign now if your site isn’t responsive. Otherwise, you’re losing customers.
Outdated Website = Bad First Impression
Websites that look outdated can give visitors a bad first impression. That’s because website visitors expect to see websites that look modern and up-to-date. Or, at least, they expect to not see something completely out-of-date. So investing in a website redesign that looks current and fresh can help visitors build a positive first impression of your website and company that motivates them to want to stick around and explore further — and perhaps even fill out your contact form or make a purchase.
An outdated website creates the impression that you don’t care as much about your brand or company as others. Even if your service is top-notch, first impressions matter and this is your chance to make a good one.
Unclear Calls to Action = Confusion for Visitors
Donald Miller of Storybrand says “When you confuse, you lose.” If you don’t make it immediately clear, what you’re offering, how it makes the customer’s life better, and what they have to do to get it, then you are losing customers.
Your website should be designed in such a way that every page and post has one, clear call to action. Website design that incorporates calls to action should make it easy for visitors to find, understand, and take the next step or decision. A poor user flow that makes it so visitors are aimlessly wandering around your website looking for a solution or way to purchase can quickly turn them away.
Image source: Unsplash
Lack of Compelling Story = Uninterested Customer
If your website fails to capture the attention of visitors, you will have a hard time converting them into customers. That’s why it’s important your site includes compelling content that tells a story and really engages visitors where they’re at. Content should be crafted to draw customers in, make them feel something, and inspire action. Prospects want to feel seen and understood, so tell a story that showcases how your business can help them achieve their goals.A good way to achieve this is by creating a Storybrand for your website. This process includes identifying the customer’s problem, how you’re the right person to solve it, and how they can take action.
Delay Website Redesign = Costing You Money
Don’t delay in investing in website design that speaks to your target customers and helps you achieve your business goals. If any of the above sound like aspects of your website that you’d like to change, don’t hesitate to make some modifications, updates, or full redesigns immediately.
Not only can a well-designed website help increase exposure, but it can also help you increase sales and make more money. A website redesign can be a great investment that will pay off in the long run.
So don’t wait around, start planning your website redesign today by consulting with a top-rated web designer. Take advantage of all the benefits that come with an optimized, SEO-friendly, well converting, and fast loading website. That way you can get back to what’s important – running your business.
Increase Leads & Sales with Website Redesign
Contact us for a free quote and to get started on your website redesign. Investing in web design that drives more leads and sales for your business is a no-brainer.
Whether you’re looking to launch a new website or just revamp your existing one, our team of expert web designers are here to help you design a website that looks great, works well, and brings in the results you want.
Let’s get started on your website redesign today! Contact us for a free estimate now.
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We focus on beautiful web design that delivers results for your organization. Our specialty is creating customized WordPress websites.
About Us
Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
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John's knowledge base allows them to understand our ideas and concepts and bring it all together in a professional, well thought out deliverable. Their work has always exceeded our expectations in both quality and speed.
We look forward to continuing our long business relationship as he continues to stay on top and ahead of visual marketing trends without losing it’s classic appeal.
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It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
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I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
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The Johnny Flash team is incredibly skilled, attentive and patient. We are very happy with our new WordPress website!
Working with John and his team has been such a wonderful experience! They consistently go above and beyond to quickly complete our requests, and it's great working with a team of true experts.
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John and his team are great to work with. We have worked with them on a broad range of projects including logo development, campaign materials and website design. They are a great partner!
