How SEO Works to Drastically Increase Your Sales Over Time
SEO, or search engine optimization, is one of the most important aspects of online marketing. It can increase traffic to your website significantly over time by improving your site’s ranking in search engine results pages. But SEO doesn’t work overnight, it takes a while to have a major impact. This fact makes things like advertising appealing to those in a rush but the end result isn’t always as appealing.
Allow us to explain.
You can think of how SEO works like how a slow cooker or Crockpot works, it takes a while to get going, but once it does, the results are amazing! So if you want a good long-term strategy, then SEO is for you. Clients usually start seeing significant results within 3-6 months and these results are well worth the investment and the wait.
Google Ads, on the other hand, are like the microwave: immediate results. With a microwave, your food will get hot immediately, but you’re not going to experience the delicious and complex flavors a long-term simmer in a slow cooker can provide.
Likewise, investing in ads will make it so your site jumps to the top of Google right away, but you have to pay every time. If you stop paying, the results end overnight. Now, if you need sales or results instantly, then advertising is a great way to go. But there’s no long-term strategizing here.
Some clients choose to do both, pay to get instant results, but also work on your long game, which is a fair approach. However, our focus here today will be squarely on SEO alone, how SEO works, and how you can leverage it for a long-term boost in sales.
What Makes for Effective SEO?
Effective SEO involves several components. Let’s review each component now.
New Content That’s Relevant to Your Audience
This could mean anything from new blog posts to product descriptions. Keep in mind, the content needs to be relevant and useful for your audience so they stay engaged on your site longer.
Fresh content can also increase the indexing rate of your site on search engines, meaning it will increase your page ranking more quickly.
On-Page SEO Optimization
Another important factor to consider is on-page SEO optimization. It’s vital to make sure your website is properly optimized so as to increase its visibility in search engine results. On-page optimization involves things like adding meta tags, image alt text and ensuring your content is keyword-rich.
It also includes optimizing your page titles, URL structure, and other technical aspects of SEO.
Link Building
Link building is the process of getting other websites or web pages to link back to your site. This will increase the authority of your website, which in turn helps increase its ranking on search engines.
Keep in mind that quality links matter more than quantity when it comes to link building. Links from high-authority websites are more valuable than many links from low-authority websites.
For Local SEO, Setting Up a Google Business Profile (and Getting Reviews)
If your business is local, then setting up a Google Business Profile (also known as My Business) is an absolute must. This will help increase the visibility of your business in local searches.
Also, you should encourage customers to leave reviews of their experience with your business on Google. Reviews increase the trustworthiness of your business and help increase its ranking in local searches.
Now, there are other factors that come into play in SEO, but these are some of the most important ones.
The bottom line is, SEO can increase your sales in the long term if you invest the time and energy into properly implementing it. All of this sounds fine and well on paper but actually seeing these results in real-life is much more compelling, don’t you think? That’s why we’re turning our attention now to several examples of clients who have absolutely crushed it at the SEO game.
Pion’s Appliance Services
Our first example comes from the website for Pion’s Appliance Services. The site has location-based pages, conveniently linked in the site’s footer, that help to solidify its local SEO.
For example, the page optimized for “burke appliance repair” offers specific and to-the-point optimization for repair services in Burke, VA, making it clear to both search engines and human beings what services are available and where they’re available.
Now, you might be wondering why these location-specific pages are tucked into the site’s footer. They are linked here because they’re not intended to be viewed by the person that happens upon the website via the homepage. These are meant to be accessed directly from search engine results pages (SERPs) by those searching for location + service keyword phrases.
But the optimization goes beyond local efforts. Brand-specific optimization is important as well. A good example of this comes from the page dedicated to the brand Samsung. This one is optimized for “samsung appliance repair” and provides straightforward information about Samsung and the services provided that relate specifically to this brand’s products.
On this page, you see the Samsung logo, a photo of appliances made by this brand, and a listing of services with the brand name included. Again, this tells search engines and people what the company offers.
This client was super satisfied with the services we offered here. This is what they had to say in a Google review:
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
– Scott Pion Owner, PIONS APPLIANCE
Universal Athletic Club
Next up, take a look at the website and optimization work we did for Universal Athletic Club. The areas of town location pages are one spot where you can see deep local optimization at work.
The page above acts as a hub for all of the location-specific pages housed on the site. For instance, the general Lititz page targets the keyword phrases, “gym near lititz pa” and “gym near me” and you can see how the keywords are sprinkled throughout to signal to search engines that this business caters to this area — and that those searching for “gym near me” + “lititz, pa” on Google will be served with results from Universal Athletic Club.
You can also see optimization work on pages that target service + location-specific keywords. The page below targets “lititz group fitness”:
Furthermore, Universal Athletic Club’s SEO strategy is rounded out with helpful articles that are published regularly on their blog — each tailored specifically for their audience:
These blog posts cover industry-specific topics like exercise tips and tricks, nutritional guidance, the benefits of gym classes, and more.
Once these SEO efforts were implemented, the client was quite pleased:
Johnny Flash has really helped us tremendously and the entire team is very knowledgeable and responsive!
– Rick Casselbury, Owner, Universal Athletic Club
Oak Hill Building
Still another client we assisted with SEO is Oak Hill Building, which offers home design, building, and remodeling services.
The first thing we did is combine the general service pages with the portfolio section. This gives site visitors a concrete look at what the company offers, with the added context of portfolio pieces serving as examples of the sort of work you can expect should you hire them.
Additional SEO work was completed on the service area pages, which again feature specifics about the services provided with local keywords incorporated. This example targeting “burke home renovation contractor,” illustrates this tactic well:
The focus here is still on providing information about the services Oak Hill Building provides but the local keywords ensure those searching for a local contractor will come across this company as an option.
As a result, the client was satisfied with the outcome of these optimization efforts:
Johnny Flash built our home remodeling company’s website and the experience was nothing short of excellent! One week into owning our new site and we know that it’s going to quickly pay for itself. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johnny Flash Productions!
– Nick Vitale, Oak Hill Building
How SEO Works For You and What To Do Next?
At JohnnyFlash, we can help you with your SEO for long-term success by improving your organic SEO rankings. We can help increase your sales by optimizing for local keywords, creating helpful content, and providing ongoing SEO maintenance. Reach out to us today to get started. And if you need instant results, we can run Google Ads for you in conjunction with SEO. Let us help you increase visibility, increase your sales and get on your way to success!
So what are you waiting for? Contact us today to dominate your competition online.
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About Us
Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
The experience of building home remodeling company’s website was nothing short of excellent! John and his team are extremely professional, responsive, and efficient at what they do. Their process is clear and they stick to it every step of the way. The weekly production meetings were very helpful and kept the project moving forward at record speed!
My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
We were so grateful to have found Johnny Flash Productions to help us with our marketing needs. Their work was above and beyond what we expected. The staff are very competent and great to work with. Excellent results!
Johnny Flash Productions, is an Internet Marketing Industry Expert. I've had the pleasure of interacting with him in a Marketing Mastermind group, and as an industry person, I can say with confidence that John knows his stuff. He's an Expert's expert. His processes are solid, and he knows how to solve problems, and drive leads to your business. He's the real deal.
In a matter of weeks, the Johnny Flash team was able to help Care With Love immensely with ideas as well as practical implementations regarding our website and marketing plans. Their team is professional, responsive, and exemplify great customer service. Well done Johnny Flash Team!
Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
We've worked with John and his team for several years on multiple projects. They deliver great work on time, on budget and with solid ongoing support. We highly recommend Johnny Flash Productions!
Their knowledge of SEO and integration of social media channels improved our church's online impact.
We had a phenomenal experience working with the Johnny Flash Productions team for our new website, SEO, and logo. We are excited and unequivocally satisfied with the results. Our website has received numerous positive reviews from our clients, associates, and friends. And their SEO services have already brought us new clients who found us online.
We began collaborating with Johnny Flash Productions in January 2023 with the primary goal of optimizing our SEO and achieving visibility on Google's first page. During our initial meeting, John provided thorough explanations and informed us that it could take up to six months to see results. Fast forward, and our company consistently appears on the first page of Google.
I've had an exceptional experience working with Johnny Flesh Productions for my website's search engine optimization. John and his team are not just experts in SEO, but they also make the process engaging and informative. Their prompt responses and unwavering professionalism stand out, making every interaction a pleasure. If you're looking for a team that delivers outstanding results and values client collaboration, Johnny Flash Productions is the go-to choice. Five stars all the way!"
JFP is amazing. My new website is very clean, conveys exactly what I want to my clients, looks way better than the competition, and will be the base for my company moving forward. And now I have a great working relationship with Johnny Flash Productions for all of my SEO and website needs. Don't hesitate to go with JFP, they're honest. They rock!
Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
The Johnny Flash team is incredibly skilled, attentive and patient. We are very happy with our new WordPress website!
This process was so much easier than I expected. John listened carefully to what I was expecting to accomplish with our website and kept me focused on our objectives.
We are now able to register preschool students online (especially important during COVID). Parents are very happy that now they have the option to pay by credit card. I would highly recommend this company!
Was a pleasure to work with Johnny Flash Productions to walk through the full life cycle of a complete redesign of several of our ministries websites. Working with people who are experts caused us to think outside the box in how we really tell our story through our website.
The entire team was great to work with and the value has been incredible! God is good!
Johnny Flash did a great job on our new Wellesley Hills Congregational Church website. Delivered on time and on budget. They helped us shape good content as well.
We were so satisfied we had them redo our Wellesley Nursery School in the Hills website also.
We are truly grateful for our time working with John and his team. They were able to manage a full redesign within a relatively tight timeline and delivered an impressive site that also worked well through mobile devices as well.
They kept us on schedule as well and were a pleasure to work with. The team continues to be incredibly responsive following the initial launch.
Johnny Flash Productions and their team were aces to work with. Their process was simple, and project schedule was on target.
More importantly, their Storybrand mindset opened us up to a whole new world for our website presence, business development and even our own client communication.
Our organization couldn't be happier with the beautiful website Johnny Flash Productions created for us. They helped streamline thousands of components from our previous site into a site that portrays the mission of our organization and tells the story of our purpose while bringing in and engaging new and returning visitors.
We wouldn't hesitate to use them again and have already recommended them to several people who have seen the quality of our new site.
We have also seen a remarkable uptick in response in those who have gone to the site just in the first few weeks since launch in signing up for future communications. That is the sort of prolonged engagement we have been looking for, and Johnny Flash Productions delivered beyond our hopes.
Johnny Flash Productions has played an integral role in the growth of our business. From logo redesigns, website design and management, fliers, banners, signs and more, they have done an incredible job of taking our ideas and WOWing us with his visual designs.
John's knowledge base allows them to understand our ideas and concepts and bring it all together in a professional, well thought out deliverable. Their work has always exceeded our expectations in both quality and speed.
We look forward to continuing our long business relationship as he continues to stay on top and ahead of visual marketing trends without losing it’s classic appeal.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
It has been such a pleasure working with John and Nicole to develop our WordPress website. The team is very professional and worked closely with us during the entire process. We couldn't be happier with the result, we love our new website.
I definitely recommend Johnny Flash Productions!
John and his team do top quality design work, website work, and just about anything you would need to have a dynamic presentation in both print and digital media. Incredibly talented and innovative, you can call him with a "thought" that comes back to you better than you ever imagined. Truly professional and talented, I could not recommend more highly.
John and his team are great to work with. We have worked with them on a broad range of projects including logo development, campaign materials and website design. They are a great partner!
Efficient, effective and professional - Johnny Flash Productions did an awesome job of rebranding and migrating our WordPress website. We launched last week and there is positive feedback all around for the sleek, new, mobile friendly look.
We regularly get rave reviews about our website. Often other non-profits have asked us for a referral. Johnny Flash was easy to work with and has always been responsive to our needs. They provided several built in tools that help keep our website from becoming stale.
Such an amazing service. A beautiful website that has already gotten the practice new business. John kept us on track so that our website was up and running in the time allotted. Thanks so much. Highly recommend.
John and his team at Johnny Flash Productions did an amazing job on our new company website! John was very patient and professional throughout the entire process and always responsive to any request we had.
I would definitely recommend their services to anyone looking to create a website!
We've worked with John and his team for several years on multiple projects. They deliver great work on time, on budget and with solid ongoing support. We highly recommend Johnny Flash Productions!
We were so grateful to have found Johnny Flash Productions to help us with our marketing needs. Their work was above and beyond what we expected. The staff are very competent and great to work with. Excellent results!
We chose Johnny Flash Productions because I knew the person, John Falke. Relationships are important. Knowing character is important and relevant to business decisions. Knowing whether a person/business will stick by their word is important along with can they perform.
A company that can perform is good, but if they do not stick by their word, skill means nothing. You produced a great product, worked with us, gave a fair price and kept us on task.
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
Working with John and his team has been such a wonderful experience! They consistently go above and beyond to quickly complete our requests, and it's great working with a team of true experts.
I highly recommend them for anyone looking for WordPress developers.
I cannot begin to speak highly enough of Johnny Flash Productions. I was first alerted to their company by doing a Google search & found only one company around with so many 5-star reviews, so was curious if they could all be real. I found through working with John & Eowyn & the Johnny Flash team that we were able to collaborate to create the perfect website for our organization.
Johnny Flash Productions was a joy to work with! They helped our church completely re-do our website. They also helped us refresh our look and logo. We have had many people comment on how much they love our new website and how much easier it is to navigate.
I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
We had a great experience working with Joli and the team at Johnny Flash. Their whole process was very helpful to shaping and sharing our website message.
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
We have a fabulous website thanks to their excellent process.
Professional, knowledgeable, friendly! Everything you could ask for in a website development firm/SEO company. Johnny Flash Productions is the best website development firm and SEO firm in Northern Virginia!
Johnny Flash Productions gets results building stand-out websites that are optimized for success! Their team of professionals worked quickly to get to know my business and developed a plan of action. Their designers developed an amazing design that exceeded our expectations. If your organization or business is looking to build or improve your presence online.
I highly recommend Johnny Flash Productions!
John Falke and Johnny Flash were incredible to work with and produced a very professional and progressive website for Covenant Park Consulting and were completely responsive to our vision and goals.
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
We found Johnny Flash Productions to be professional and a pleasure to work with. Their industry knowledge and creative approaches were incredibly helpful.
Our new website exceeds our expectations and we look forward to continuing our relationship with Johnny Flash Productions with their responsive and ongoing website upkeep, maintenance and SEO.
They did excellent design work, were professional and responsive. They were an absolute pleasure to work with, and I plan on using them for future projects.
Johnny Flash and team approached the project with as much passion as we had (we're a very passionate team) for the site and logo refresh. We worked through the logo and website designs and within a couple of weeks, it felt as if we were all one company.
The team was super responsive, understood our vision for the logo/website and communicated clearly every step of the way.
The experience of building home remodeling company’s website was nothing short of excellent! John and his team are extremely professional, responsive, and efficient at what they do. Their process is clear and they stick to it every step of the way. The weekly production meetings were very helpful and kept the project moving forward at record speed!
My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
We have been very pleased with our website design experience with Johnny Flash. We appreciated how their structured process enabled our website team to prioritize our goals for the project and develop a final product customized to meet our individual needs.
We used Johnny Flash Productions to help us recreate our website and to make it more visually appealing and more current. Working with them was very pleasant and easy. They really listened to what we were looking for and worked within that framework.
I would highly recommend them. I am happy to provide a reference or answer any questions that you may have.
Excellent WordPress Web Designer, we are so lucky to have them design our website we were very satisfied with the results!
John, Joli and Team provided the path forward for us on how to take our desire to have a brand new website to getting it launched and live. We started at a high level of who we were and what we wanted to accomplish with our website.
John provided an up front schedule of what tasks would be completed by when from their team.
There were tweaks along the way that we would make and feedback given, and it was always well received with the changes being made in a timely manner. Thanks John and Joli.
I recommend Johnny Flash Productions because they respond promptly and with honesty when requesting their services, they are very professional and I am a satisfied client!
They fulfilled my expectations with the website and branding project. It has already been a success and helped us reach our goals for our business. Thanks Johnny Flash Productions.
Johnny Flash Productions helped breathe new life into Immanuel’s online presence with their wonderful redesign of our website. Aside from their consummate professionalism, flexibility and keen attention to detail, they were an absolute pleasure to work with.
It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
I’m sure I can speak for all of us on the committee when saying that we’d heartily recommend Johnny Flash to any church or organization in need of a skilled, knowledgeable, easy-to-work with design company.
I have worked with Johnny Flash Productions on 3 of my own websites and recommended Johnny Flash productions to two other family members who were also in need of new websites. We have all had an exceptional experience during the process.
The staff are very responsive, organized, on time and they follow through until the work is complete. We valued them so much that we use them for our monthly maintenance and they help with our advertising online.
When we all get a little too busy, sometimes we forget to say a heartfelt "Thank You"! I am so grateful that God led us to partner with you. I know good things will come from our hard work done together in His name. The website is terrific. Pure and simple.
Thanks for your expertise, guidance and always friendly attitude.
Johnny Flash redesigned both our church website and our preschool website to align with our new branding, helped us switch web hosts and met some tight timelines as well. John and his team are always professional, have fresh ideas and are quick to respond to questions.
They also worked us to revamp both websites within our set budget while still providing a quality web design and custom look. If I could give them ten stars, I would!
