How to Increase Your Membership

Many businesses struggle to find something that differentiates them from competitors. And whether you offer a product or a service, adopting an online membership program can be a strategic way to grow your business effectively.

But how can you create a membership plan, build interest in it, and increase the number of people who actually sign up?

We’ll answer those questions and more here today with our guide on how to effectively increase your membership, enhance your business growth, and overall improve your customer experience.

Let’s get started.

The Offer

The first step to increasing your membership lies in the offer. Your potential members need to understand what they will receive as part of your membership program. The membership offer should be detailed, outlining the perks and benefits. Use clear, easy-to-understand language to ensure prospective members fully comprehend what they stand to gain.

Beyond listing the perks, be sure to include a guarantee. Guarantees help to overcome potential objections from prospective members by offering reassurances.

For instance, consider providing a money-back guarantee within a specified period if members are dissatisfied with the service. Alternatively, you might promise a specific benefit or result, with a plan in place if this isn’t achieved.

The offer is listed right up front on the website for The Charismatic Voice. You barely need to scroll at all to see the two membership packages available.

Making it clear what you’re offering right up front is an excellent way to bring in new members.

Your offer won’t stand a chance if you don’t have a standout website, however, which is what we’ll discuss next.

The Website

Your membership website plays a crucial role in your membership growth strategy. It will often be the primary way people interact with your service, so it should have clear Call to Actions (CTAs) that guide visitors towards signing up.

And if a prospect clicks that CTA button, ensure the sign-up process is straightforward and provides immediate access upon completion. If multiple steps are involved, be sure to spell them out clearly. You don’t want to leave people lost in the weeds. Guide them every step of the way — and only include the most necessary steps.

For instance, when you click the Join Now button on the Amplified Impact website, you’re taken to a straightforward signup page. Simply input your contact details and payment information then click Place Order. That’s all there is to it.

Your website should also articulate why your membership offer is unique and beneficial. Incorporate social proof elements such as testimonials and reviews to further build trust. Think of all those times you’ve been reassured by a friend’s recommendation and how much that influenced the final sale? Or, to make a one-for-one comparison, think of all the times you’ve been swayed by a glowing review, right before you made a purchase.

Including social proof elements on your website will do the same for potential members. They’ll be reassured by the positive feedback of existing members and more likely to sign up as a result.

Another example comes from the The Dinner Table website, which offers membership with multiple benefits that provide access to their member portal and grant privileges.

And the actual membership signup page lays out the benefits of the offer well, making it clear what you’ll get as a result of your membership. And as a bit of social proof, there’s a long list of the current members of the association, implying that you’ll be in good company if you sign up immediately.

If you’re a local business, utilizing location SEO can help drive local traffic to your site.

Creating location-based pages on your site can help you capture local customers and make your membership immediately more relevant to local searchers.

Take this example from Pion Appliance Services, which is one of many local pages that target different cities within a specific geographic region:

You could easily do the same for a membership-focused service, crafting pages for different cities that detail the area-specific benefits of your membership.

Finally, make sure your website design is responsive and mobile-friendly. If people can’t access your website on their phones, they’re likely to move on without signing up.

By incorporating all of these elements, you’ll have a website that’s primed and ready to attract members.

Now that you have your offer and website in place, let’s move onto the next step: creating an marketing campaign to spread the word.

Marketing

Marketing is the backbone of any successful membership growth strategy. Quite simply, you need to get the word out about your membership and what you offer so people are aware of it before they ever consider making a purchase.

You can market effectively by promoting your membership offer across various social media platforms, reaching a wider audience.

Another method is to regularly email your existing members with updates, promotions, and incentives to encourage them to refer friends, effectively turning your members into ambassadors for your brand.

Further, consider partnering with adjacent organizations to cross-promote your membership. For instance, a white-label service provider might partner with a SaaS product serving the same industry, creating a mutually beneficial relationship where customers can take advantage of both services.

Lastly, PPC advertising can be a powerful tool for driving membership sales. With paid search, you can pinpoint specific keywords and target potential members in your exact target audience.

By implementing a smart marketing strategy that focuses on your ideal customer, you can drive qualified leads to your membership websites and grow your member base.

Ready to Increase Membership on Your Website?

Successfully increasing your membership requires a strategic approach and constant refining. If you are ready to take your online membership to the next level, our professional team is here to help. We can build a high-quality membership website that’s user-friendly and optimized for conversions. Plus, our ongoing marketing services can ensure your membership offer reaches the right audience.

Our goal is to help you create the best membership website and provide you with the necessary tools to increase your membership effectively. Don’t hesitate to contact us about your membership website needs today. Your successful membership growth journey begins with one simple step – reaching out to us. Let’s make your membership program a thriving success!