Marketing Tips for Home Service Contractors
We’ve been designing and developing a lot of websites and marketing strategies for home service contractors. Some of our clients have included appliance repair specialists, roofers, painters, contractors, renovators, and similar.
When it comes to home service websites and marketing, there are a number of things you can do to improve your marketing and search engine rankings as well as increase the number of leads you’re getting in your business.
In this article, we’ll cover some practical tips that will help you improve your marketing. These tips will include long term strategies such as organic content and SEO, short term strategies to give you quick results such as paid ads, and a combination of the two.
Let’s begin!
Create Pages For Each Location Area You Service
The first tip we have for you is to create a page for each location area that you service. A great example of this is Oak Hill Building’s website. They target a number of areas in the Northern VA area as you can see from the screenshot below.
Each of these photos leads to a separate page for that particular location.
The purpose of these pages is not to be highly visible anywhere on your site to the typical user. Rather, they are meant to drive traffic to the website for people searching for that service in a specific area. By creating a page like this, you’ll have your location worked into your content naturally which will help you write SEO optimized page content for each page on your site.
Create Pages For Each Service
Create a page on your site for each type of service you offer. For example, Pion’s Appliance Services has a page for washer repair as well as for dryer repair services. The more content you can provide on your site about your services, the better your site will rank in search engines.
Another example comes from the Oak Hill Building. Their website has separate pages for each type of renovation they do. Here’s a screenshot of their kitchen renovation page:
These pages should be optimized for both the user and Google. In other words, include keywords naturally rather than writing dense paragraphs that are stuffed with keywords but are not engaging to the user. Even though this might get you a higher ranking, the conversion rate will be really low because people don’t want to read through a wall of text. Focus on making something that is both helpful, informative, attractive and has some keywords sprinkled in.
Create pages for each brand you service
Another marketing tip for your website that belongs into the long-term strategy category is to create pages for each brand you service. Pion’s Appliance does this with the appliance brands they service.
This strategy works well even if you’re not a home service contractor. For example, Drive Audio has a page targeting each car brand their headphones are compatible for:
Each brand page highlights what models their headphones work with. For example, here’s how their Honda page looks like:
All of these various types of pages can be created using Custom Post Types and tags that insert the location name, service, brand, logo, etc. into the content in the appropriate places
Have clear call to action
Once you’ve created all these pages, there’s one more thing you have to add to ensure they convert visitors into leads. You have to add a clear call to action. The call to action should stand out visually and be as clear as possible.
A few examples include:
Oak Hill Building: Let’s Build Together
My Eagle Services: GET A FREE ESTIMATE
Pion’s Appliance Services, book an appointment
Run Google Ads to Landing Pages
After you have created some of the pages, you can run Google Ads to these landing pages. The more specific your ad and landing page the more targeted you can be with your PPC ads.
For example, you can create an ad about kitchen remodeling in Vienna and show it to people who are already searching “kitchen remodeling in Vienna”. Once they see the ad, they are sent to a specific landing page that talks about that particular service:
Paid ads are a great way to get the initial boost in your website traffic and convert those visitors into paying customers.
Get Reviews Online for Your Business
Lastly, consider asking customers and clients to leave you online reviews. Online reviews have a huge impact on your local search engine rankings. You can ask them to leave a review on your Facebook page, Google Places listing, Yelp listing, and any other online review websites.
If they don’t answer right away, be sure to follow up with them to remind them. You should also make sure to include a direct link to the review page to make the entire process as frictionless as possible.
We wrote a helpful guide about getting more online reviews that you can read and then implement the tips mentioned in the article.
What’s Next?
Want help improving your home service contractor website or redesigning it to get your more leads? Contact us today and let’s chat about how we can help.
Or if you’re happy with your website and want an expert to run your Google Ads campaigns so you get more home service contractor leads coming into your business, we can help. Get in touch with us today and we’ll discuss your Google Ads campaign strategy.
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