New Website, Now What?
So, you finally got your website designed by a Top Rated Web Designer and launched it to the world. Congrats! On the bright side, you’ve finished one item on your to do list and now your business looks better on the web.
Now for the bad news: launching your website is just the beginning. Your website is one piece of your marketing engine. With that in mind there are a few more things that you need to take care of if you want your website to continue working for you. Consider this your post website launch checklist.
In this post, we’ll share the top eight things to take care of once you’ve launched your website.
- Review your website analytics regularly
- Make sure you have website care
- Promote via your email list
- Promote on social media
- On-going content marketing & blogging
- Get reviews online and leverage Google Business Profile
- Utilize Pay Per Click (PPC) digital ads like Google Ads
- Continue to improve your Search Engine Optimization (SEO)
- Next steps
1. Review Your Website Analytics Regularly
One of the first things you should do is make sure your website is set up with Google Analytics. This will help you keep track of important metrics such as where your visitors are coming from, what type of content is popular on your site, and how much time your visitors actually spend on your site.
Google Analytics can also pinpoint potential problems on your site through metrics such as bounce rate or where your visitors are dropping off on your website.
But if you want to take advantage of the insights that Google Analytics gives you, you need to get in the habit of reviewing the analytics regularly. Consider setting up a dedicated time in your schedule once a week to go through and take a look at your website analytics.
2. Make Sure You Have Website Care and Maintenance
Like a car, your website needs proper care. Website care typically includes making sure your website is up to date, ensuring your website backups are running regularly, reviewing website security, and more.
However, as a business owner, you already have a lot on your plate. The last thing you want to do is waste time on educating yourself how to maintain your website. Especially if that time could be better spent on serving your clients and customers.
The good news is that you don’t have to do it alone. Website care is just one area of our expertise. Thanks to our experience in web design, development and SEO services we can provide the right digital strategy for your business to ensure you reach your goals. Learn more about our Website Care Plans.
3. Promote via Your Email List
Aside from your website, your email list is another important part of your marketing engine. Your email list allows you to reach your subscribers and leads without worrying about social media algorithms that may or may not show your post to your followers.
It allows you to nurture the relationship with them and show them that they can trust you. In addition to that, you own your email list unlike your social media profiles.
That said, once your website is launched, do take some time to email your subscribers and let them know your brand new website is live. Share content that you’re prepared in advance for your launch, point them to where they find your services or products, and don’t forget to mention how they can get in touch with you.
4. Promote on Social Media
Even though your email list is an asset you own, you should still promote your website launch on social media. After all, if you don’t tell you followers about it, how will they know your website is live?
Social media is a great opportunity to build your authority and drive people back to your website where they can learn more about your services as well as sign up for your email list.
Plus, you can use social media well in advance of your launch to create buzz about your upcoming website and get your followers excited about it. Then, after you’ve launched, use it to remind them to keep coming back to your site.
5. On-going Content Marketing & Blogging
Blogging is one of the best ways to market your business. It allows you to position yourself as the authority, showcase your knowledge, and provide value for potential clients and customers.
Another benefit of blogging is that it makes it easier to optimize your website for SEO since search engines love websites that are regularly updated. It gives you plenty of opportunities to naturally include keywords related to your business so your website shows up as a result in online searches.
Keep in mind that if you want your blogging to produce results, you have to be intentional about creating a content marketing strategy that your audience will love.
If you want to learn more about marketing your business, here are a few more marketing tips for home service contractors.
6. Get Reviews Online and Leverage Google Business Profile
Another effective way to spread the word about your website launch is to get reviews online. Reviews can help you get more leads as well as proactively protect your online brand reputation. Plus, 87% of consumers read online reviews for local businesses in 2020 so it’s important to take advantage of them.
Start by reaching out to any past customers and clients and ask them if they would be willing to write a review for your business.
While you’re at it, make sure you’ve set up your Google Business Profile so you can leverage it as another asset in your business that drives traffic and leads to your website.
We can also help you implement a review funnel so you don’t have to constantly spend time emailing customers for reviews. With a review funnel, you can automate the entire process so you can focus on providing a great service to your clients and customers.
7. Utilize Pay Per Click (PPC) digital ads like Google Ads
If you want to grow your website traffic quickly, you might want to consider Pay Per Click or PPC advertising. This will give you quick results — it’s a microwave approach to growing your brand and visibility online.
When it comes to PPC advertising, you can choose between Google Ads or Facebook ads. While both of these methods require you to create ads for your business, there are differences in how you’ll approach the two.
For example, Facebook ads allow for more creative freedom in designing your ad. Facebook ads can also be cheaper than Google Ads and they can be very granular when it comes to targeting the right audience.
Google Ads, on the other hand, are simpler to start with as you can create a purely text based ad so you can set it up quickly. On top of that, Google Ads will convert better as they work well for higher cost products, re-targeting ads, and lead generation purposes.
Keep in mind that if your budget allows, you can easily run Google Ads and Facebook ads at the same time.
8. Search Engine Optimization (SEO)
Lastly, don’t underestimate the power of SEO. Once you’ve launched your website, take some time to properly optimize your website for the search engines. Beyond including keywords in relevant places on your website, you should also ensure that your website is optimized for the Core Web Vitals update that was released in 2021.
It’s important to mention that SEO is more of a crock pot approach to marketing your business. It will take longer to see the results but you can reap the benefits for years to come.
Next Steps
As you can see, there are a lot of steps involved in making sure that your website complements your marketing strategy. If you need help with web design, maintenance, SEO or PPC, we can help. Contact us today for a free quote and let’s talk about how we can optimize your website.
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Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
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