7 Reasons to Hire a Marketing Agency to Save Money and Increase Results

Did you know, small businesses, churches, and non-profits can save money by not creating their website and marketing in-house and opting to hire a marketing agency instead? “Wait, what?” you might be thinking. Let me break down the costs.

To hire a full-time communication or marketing director, you’re going to have to pay $70,000+ per year when you factor in pay, benefits, payroll expenses, and so forth.

Even a non-profit is going to have to spend $50,000+ per year for someone straight out of college who has limited experience and knowledge. And honestly, that’s out of range budget-wise for many businesses, let alone non-profits.

A fantastic alternative solution then is to hire a marketing agency to build your website for you. In fact, outsourcing your website and marketing will save you time and money and get you better results. Here’s how.

1. You Don’t Have to Find a Unicorn

When looking for a new team member to tackle web design and marketing tasks, you’re often looking for someone who can do it all. And truth be told, that’s like looking for a unicorn. More than likely the prospective hire will be good at one or two of the things, but not all of them.

But when you outsource a website and hire a marketing agency, you don’t have to find someone who is awesome at social media, design, websites, strategy, Google Ads, email marketing, and everything else under the sun. Instead, you can focus on hiring people based now hat tasks they complete.

By hiring a marketing agency, you’ll have a designer working on a design, a social media specialist doing your social media, a project or account manager keeping everything on track and looking at the strategy, a Google Ads expert managing your digital ads, and so on.

Hiring one agency means you’re outsourcing all of your marketing needs to multiple talented people with expertise in their respective fields. This means you don’t need to find a unicorn, and rather you can simply focus on hiring an agency that provides access to their full collective experience.

2. You Don’t have to Pay Salary and Benefits

When you hire a marketing agency, they pay for the benefits and holidays, you just pay your flat rate. That is, you don’t have to worry about providing benefits and holiday pay for your team members. It’s already taken care of by the marketing agency you hire.

Also, you don’t have to worry about a team member being out sick or taking days off and being unavailable. A marketing agency will have others to cover when someone is out. Remember: when you outsource a website, you’re not just hiring one person, but rather an entire team of professionals to assist with your projects.

3. You Have a Consistent Strategy or Plan From Year to Year

Oftentimes, even if you find someone to hire in-house for your website and marketing, and they fulfill those “unicorn” qualities, after a few years they will have leveled up their skills enough that you either need to:

1. Pay them significantly more, or
2. They will go somewhere else and take a better job

And unfortunately for you, that means you’ll then have to start over by finding another person to provide those services you need while still bringing the level of expertise you require. That’s an awful lot of work when you’re just trying to keep your website up-to-date and maintain a consistent marketing strategy.

Even if you find a replacement quickly, there are still inevitable training periods where a new employee has to get up to speed with how your company does things, time spent on learning your current strategies, developing new plans, and so forth. It’s a lot of wasted time when the health of your business depends on consistency.

By hiring a marketing agency, you can have a consistent marketing strategy and output from year to year, without any gaps like this. If there’s employee turnover, your website and marketing needs will still be taken care of as the agency has a dedicated team to handle it. And that’s a win in our book.

4. You Get Better Results with Specialists Rather Than Generalists

To put it simply, you get a team of specialists helping you out with a marketing agency rather than a single person who is a generalist who has to try to know everything.

When you outsource your website and marketing work, you’re getting a pretty good deal. That is, you’re getting:

• An expert designer creating the design of your website and marketing materials
• Expert developers working on your website making sure it looks great and functions properly
• A strategy expert helping you to plan out the best approach for your business
• Social media experts helping you to get the most out of social media
• And so on…

This means that when all these specialists come together, they can bring their collective knowledge and experience to create something truly amazing. So you have highly skilled specialists — who are very good at they do — completing each piece of the marketing puzzle, so to speak. They are professionals who do this every single day.

This gives you better results in a shorter amount of time. No doubt about it.

5. You Can Leverage Best Practices

Presumably, any marketing agency you think about hiring will have worked with a lot of clients in your industry. So they know what works and what doesn’t within your specific niche. This means you can benefit from their accumulated knowledge over the years (and all the trial and error they had to sort through with other clients). They can implement best practices for your website and marketing strategy and save you a lot of time lost to fruitless experimentation. This leads to better results.

6. Experienced (and Passionate About It)

Hiring a marketing agency gives you access to a team of experienced professionals who are passionate about what they do. That is if your website and marketing needs are in safe hands with someone who loves their work – rather than someone who does it half-heartedly – then you’re much more likely to get the results you want.

And from the agency’s perspective, they have a vested interest in your success. If you do well, then they benefit from that as well. This means there is an incentive for them to work hard and deliver the best results for your business.

We’re speaking from experience from all angles here. We have extensive marketing experience and we’re passionate about understanding our clients and helping them win.

7. Clear Expectations and Consistent Outcomes When You Hire a Marketing Agency

You’re going to get quality results and consistent outcomes when outsourcing marketing materials or outsourcing a website. Before starting a new project, a good agency will set clear expectations and goals, so you know what to expect. You’ll also receive regular updates on the progress of your project and have access to your team to discuss any issues or concerns that may arise.

When all is said and done, you can be sure that you will get consistent results each time you outsource your website and marketing needs to an agency. It’s a win-win situation for both you and the agency.

And if you hire a marketing agency and they don’t deliver, you can easily pivot and do something else. In such situations, you can pursue another marketing agency, hire a freelancer, or even do the work yourself. No matter what you decide to do in these cases, it’s much easier to change marketing agencies than fire an employee. Full stop.

Save Money and Increase Your Results When You Hire a Marketing Agency

For a fraction of the cost of hiring someone, you can get an experienced marketing team that is committed to helping you reach your goals. Whether you just start with website support or go all in with getting help with your marketing, too, you’ll be glad you made the jump and went the outsourcing route.

And we know what we’re talking about here. We can help you create a powerful online presence that will generate leads and sales. So don’t hesitate to reach out to us if you need any help with your website or marketing. Contact us today to start the conversation about how we can help.